At present, the entire furniture industry is in a state of excess capacity, so the competition in the entire furniture market is becoming increasingly fierce, and many brands are constantly seeking their own solutions. Whether it is industrial transformation or deep channel construction, positive change is a good start.

In the early days, due to the short supply of products, furniture only needs to meet the basic functional needs to obtain consumer recognition. And the lack of sufficient market competition, the higher profit margin of the furniture industry, also promoted the more rapid development of the industry.Before 2005, China's home market demand is large, more than 90% of enterprises can make money, products sell fast, and funds are more rapid.However, such a good market environment after 2005, there have been major changes. A large number of home furnished enterprises surge into the industry, the development of the real estate market was once depressed, so home furnished enterprises fell into the dilemma of oversupply and overcapacity.

With the continuous development of the market economy, this abuse of the home industry is becoming more and more obvious, and some enterprises are beginning to face the crisis of bankruptcy. However, we can not completely attribute the reasons to the market environment, but also include their own poor management, channel construction can not keep up with, and the cost is too high. Market development has its own laws, the elimination of unadaptable, backward enterprises, leaving elite, excellent enterprises, in order to make the overall level of the home industry show an upward trend. In this fierce background, the key for furniture enterprises are to maintain a sense of crisis, and constantly improve the level of management.

In general, the environment is changing, the home industry is also adapting to the changes, and cultivating good internal skills is always the key for enterprises to gain a firm foothold in the market.The transformation and upgrading of the furniture industry, although in recent years has become the focus of everyone's discussion, but overcapacity, product homogeneity, disorderly competition, blind expansion, etc., has been an objective phenomenon.In the face of overcapacity, the transformation of furniture enterprises is also a problem that the industry has been discussing.However, industrial transformation is not a panacea, enterprises also need to start from their own level, in order to better adapt to market development.

Firstly, furniture companies should strengthen their comprehensive strength, especially the research and development of products and services. In this oversupply market, the market market will be lose if there is no goof product; This excellence is not only reflected in product differentiation, personalization, quality, environmental protection and other aspects, but also reflected in the efficiency of product research and development and the level of service, only enterprise product innovation always follow or lead the trend of The Times, in order to obtain greater service premium and profit margin.

Secondly, furniture enterprises should continue to enhance the awareness of brand operation. In this era of product homogenization, enterprises must establish brand awareness, establish brand strategy, and do a good job in brand promotion. Of course, the most critical aspect of brand operation awareness is that enterprises should focus on the material value of products to the non-material value level, constantly refine and enhance the cultural value of products and enterprises, and let consumers become loyal fans of corporate brand culture, to impress customers with service and win the market.

At the same time, although the furniture industry is a traditional manufacturing industry, its humanistic attributes make the furniture industry continue to cross borders and become a trend. Then under the impact of this trend, the furniture industry is obviously difficult to adapt, therefore, furniture companies must jump out of the shackles of traditional thinking in the face of transformation, and cultivate the ability to innovate. Custom furniture, smart home, Internet +, supermarket mode, e-commerce... Even in the face of real estate hardcover and modular changes, the furniture industry should also continue to change and innovate, so as to make the industry live and create a new future in the change.