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Personalized demand may make customized furniture a future consumption hotspot

Release time:2022-02-17 author:Kyatt hotel furniture Co.,Itd


Nowadays, with the rapid development of real estate, various types of apartments and decoration styles have sprung up like mushrooms after rain, and most furniture still retains a popular style, making it difficult to meet individual requirements. In addition, with the younger consumer group, the concept of customized consumption is gradually gaining popularity, and the market share of customized furniture is constantly increasing. Compared to the popularization of traditional finished furniture in design, personalized design plays a core role in customized furniture. Therefore, in order to stand out in the customized furniture industry, it is necessary to invest a lot of energy and financial resources to create a more professional team of designers, which is also a challenge for enterprises.

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Some people point out that the existing advantages of enterprises may not necessarily be advantages in the future. After customization changes, the original standardized products will be partially consumed by customized products in the market share. If enterprises do not integrate new technologies, cultivate exquisite and professional design capabilities, and think about innovative paths, how can they meet the more personalized needs of consumers? The business model of the customized furniture industry is superior to traditional furniture manufacturing, with faster scale expansion. With the growth of consumer demand, the growth rate of customized furniture enterprises has been rapidly advancing. Moreover, customized furniture will become a hot topic in the coming years due to its customizable, environmentally friendly, fashionable, and professional characteristics.

At present, the domestic customized furniture market is constantly developing, and the main domestic customized furniture enterprises have a sales scale of billions of orders of magnitude, mainly concentrated in Guangdong, Jiangsu, Zhejiang, Chengdu and other places. The fluctuation of raw material prices has a significant impact on costs. If the price of raw materials rises, it will cause significant fluctuations in inventory and pricing. East and South China are important markets for customized furniture enterprises, and the central and western markets are gradually expanding. Product pricing is usually based on cost markup, and product prices are adjusted accordingly according to different situations. Distributors have less flexibility in adjusting prices.

Although the development of customized furniture is in its early stages, the economic development has also led to a continuous improvement in people's pursuit of spiritual level, and people's understanding of home furnishings has also been further enhanced. Customized furniture has gradually become an indispensable and important component in modern home decoration. Many furniture in the exhibition hall has a beautiful style, but once it is moved to a specific home, it will be overshadowed, either due to size issues or not in line with the overall decoration style. At this time, some consumers demand customization and matching from the overall style. Customized furniture companies will treat each consumer as a separate segmented market, and consumers will design the furniture they want according to their own requirements to meet their personalized needs.

The expansion process of customized enterprises in the future will accelerate, starting from densely populated areas in first and second tier cities and gradually expanding. For first tier brands, they often have a significant cost advantage, larger pricing space, and more objective profits. In the future, some enterprises can continue to grow through resource integration, rapid expansion, and ultimately occupy a leading position. From the perspective of efficiency, first tier furniture customization brands are far higher than second tier brands. As the customized furniture industry matures, the profit margins of the same model and product are converging. From the current perspective, the continuous strengthening of consumer demand and the vigorous development of commercial housing will continue to drive the customized furniture industry to move forward rapidly until it reaches maturity.